The Veneno is another of Lamborghini's ultra-exclusive supercars: the first was the Reventon, a rebodied Murcielago, of which just 20 were built; then there were just 15 Revention Roadsters, and at 2012's Geneva motor show there was the one-off Aventador J, which previewed the Aventador Roadster and sold for nearly e2m.

The Veneno isn't quite as exclusive as the Aventador J (though with just three being built you'll likely never see one) but it's more pricey: a cool E3m, plus tax. Call that E3.1m...

The Geneva show car (pictured) is painted grey, with accents in the Italian flag's green, white and red, but the three cars sold to customers will be wholly green, white or red. As for the Veneno name, Lambo says it's a famous fighting bull, which 'became popular in 1914 when it gored to death Jose Sanchez Rodríguez during the bullfight in the arena Sanlucar de Barrameda’s'. Lovely animal...