Taking care of some career duties, Taylor Momsen showed up on the set of her new music video in New York City today (April 9 2013).

The former “Gossip Girl” starlet looked goth gorgeous as she primped before going before the camera and rocking to a Pretty Reckless track.

When she’s not tearing up the stage with her hard rock band, Taylor is hard at work as the face of the Material Girl clothing line.

Hand selected by Madonna’s daughter Lourdes Leon (she’s the head honcho of the company), Momsen recently did photos and video for their forthcoming ad campaign.