Welcome to the World Baby NORTH WEST (LOL!)

Oh no. We don't know how to exactly react with this piece of news. We're torn between rolling on the floor with laughter or pitying the little child who was unfortunate enough to have this name.

There's a belief that there's only a fine line between genius and insanity. Kim and Kanye's name for their first child is on a very fine line indeed.

NORTH WEST. With millions of existing names and millions more that can be your own personal creation, Kim and Kanye just had to choose the name NORTH WEST for their baby girl.

Looks like the child won't need to be told of its direction in life.

Stars have been known to produce some of the wackiest names in their quest to have the most original one. Beyonce has Blue Ivy and another star named her child Rainbow. RAINBOW. At least it's better than NORTH.

This has been first reported by TMZ and confirmed by People. What do you think would be the child's nickname be? Northy? Nora? We can only hope that her other siblings (if there ever will be) would not be named WEST, EAST or SOUTH.