They were hits in the recording studio, and now '90s boy band Hanson is hoping to be a hit with beer lovers through their MmmHops beer.

Zac, Taylor, and Isaac Hanson introduced their bottled beverage earlier this week at the “Hangover Part III” premiere in Los Angeles.

A product of the brothers’ home state’s Mustang Brewing in Oklahoma, the pale ale has been in the works for at least two years.

The name is a play on the group's 1997 hit “MMMBop,” and carries the tag line 'from the guys that invented MmmBop'.

Apparently, the taste is a hit with “Hangover” star Ed Helms. Taylor posted a photo of himself with the actor who is holding one of the bottles, with the caption “Enjoying the first run of @mmmhopsbeer with the one and only @edhelms , at thehangover after party.”