You can actually hide the advertisements that are increasingly popping up in the News Feeds of you Facebook homepage.

Facebook's product director for ads, Goku Rajaram said, "Users have control over what ads they see and there's an 'x' next to every ad, which you can use to not show those ads to you later or to not show any ads from that advertiser. So we fundamentally believe in user control as a pillar on which our privacy principles are based."

It means you can always tell Facebook that you don't want ads. But actually it turns out to be more trouble than it's worth. The matter of irony is, in reality, you can never get rid of ads.

Facebook relies heavily on advertising so every time you click "hide" on an ad, a new ad will appear in its place. It's a bit like a game of Whac-a-mole. So you will always see new ads instead of old ones.

Social Networking do have demerits !!!