Jessica Stroup poses with an adorable fan on the red carpet launch of H&M’s Exclusive Conscious Collection on Wednesday night (4/3/2013) in San Francisco, Calif.

Jessica Stroup wearing a dress from the H&M Conscious Exclusive collection, was on hand for the big reveal of the new line in stores.

“Heading to H&M at 150 Powell St. today at 5pm. Come recycle your old clothes and get a discount on eco-party dress! #HMConsciousExclusive ,” Jessica tweeted before hand.

Launch events are taking place TONIGHT in Los Angeles, Miami and New York City where Victoria Justice and Jessica Lowndes, respectively. Customers who shop the new collection, will receive 25% when they purchase anything from the Conscious Collection.