The search for alternative fuel sources has taken mankind far and wide. It has compelled us to further advance technology so that we might one day see a world that runs on safe and clean fuel. We’re still miles away from coming to a fool-proof solution but that has only propelled experts to hunt ever deeper. Prof. Avigdor Abelson of the Department of Zoology, Tel Aviv University, and his colleagues may have just stumbled onto a solution. If successful, we should hope to see bioethanol being generated from the common seaweed very soon.