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I'd go strictly by the point of view character. What would he or she notice about the character? Would he describer her? How? Is it the first time he sees her and he's taking it all in, or is it his kid sister and he notices that her hair is a little greasy?
If the character is describing herself (in first-person POV) stay away from mirrors, reflections, photos and other cliches.
Some say an "active" description is best, but again this can get cliched to where every character runs her fingers through her hair or tucks it behind her ear just to give the author an excuse to describe its color and texture. Or rolls her blue eyes, or tugs at her lavender smock with the silver piping.
What's best, always, is to stay in POV. A character doesn't cast her blue eyes at something, she just sees it. I probably couldn't tell you the eye color of 10% of the people I work with 8 hours a day. And my husband's eyecolor is unimpressive ... it's just not important, at least not as important as a lot of writers make it out to be. (Heck, my first husband thought my eyes were green, but they're actually light blue. )
Some genres call for in depth character description, others let you get away with little to none. The real question is what part of the description is relevant to the story? What's important for the reader to know?
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