California mom Melody (not her real name) is one of the hundreds of parents who are now protesting against this advertisement of Huggies. She claims that the baby in the Huggies’ Little Movers Slip-On Diapers promotion has been airbrushed to give it a "thigh gap" effect like in fashion magazines.

She quickly posted this image on Reddit where it went viral. She asked, “Is it just me or did this Huggies ad photoshop thigh gap on a toddler?”

Melody, who has an 11 month-old daughter explains why she called the attention of others to this image: “I just felt like there’s no need for airbrushing to exist on an ad about babies. All babies are wonderful and super cute. A baby is perfect no matter what.”

Terry Balluck, a representative for the company, released a statement to Yahoo Parenting about this matter: "We always use real-life customers and users of our products, and do not airbrush the bodies of the babies in our advertising and photography. All babies are different. We look to celebrate those differences and everyday real-life tests and messes in our photography and communication.”

This picture, whether the controversy is real or not, has awakened the interest of the public especially when it comes to society's extremely high standards for beauty that are affecting even children nowadays.