With his upcoming flick "This Is The End" set to hit theaters June 12th, James Franco rocked the cover of GQ's June 2013 issue.

While striking a few hilarious poses in designer duds from Gucci and DKNY for the Terry Richardson photo shoot, the "Spiderman" hunk chatted about his past comedies leading up to his "end of the world" flick.

Check out GossipCenter's recap of Mr. Franco's interview below. For more, be sure to visit GQ !

On the initial reaction to "This Is The End":
"When I first read the script [for 'This Is The End'], the James Franco character was - I guess the only way to describe it is he was a lot douchier than the version that we came up with. I was the materialistic guy. They were really playing up the Gucci-modeling aspect of my life."

On the movie he isn't proud of:
"'Your Highness'? That movie sucks. You can't get around that."

On the possibility of a second "Pineapple Express":
"As far as why 'Pineapple Express 2' has not been made for real, I don't know what the holdup is. I would do it, Danny [McBride] would do it, Seth [Rogen] would do it. I think Seth and Evan [Goldberg] just need a fire lit under their a**es."

On others critiquing his personality:
"My public persona is something that is only partially constructed by me, so if people want to mock that, it's fine. I mock it."