Back off Justine Bieber! Kim Kardashian and Kanye West officially rule Instagram!

Within a matter of days, this wedding photo has racked up 1.98 million hearts and counting, beating the previous record of 1.82 million likes held by Justin Bieber with a photo of him and Selena snuggling (the photo amassed this number of likes in a longer period of time).

Considering that everyone loves to hate the Kardashian's it's both surprising and not, that it got to this level of popularity. Hate 'em or love 'em, they still get to you.