Roses are the traditional gift given on Valentines Day, but they're certain to be well-received any time of year. But before you buy roses, know what message you're sending.

The color of a rose can have a very different meaning from what you intend. To ensure that your love understands what the roses you bestow mean, check this guide to rose colors and their meanings:

"Red Roses" Red roses proclaim "I love you." They are the ultimate symbol of romantic love and enduring passion. Florists can't keep up with Valentines Day demand for red roses, which makes them especially expensive in February

"Yellow Roses" Yellow roses indicate friendship and freedom -- so don't send them if your intentions are romantic and long-lasting. Yellow roses are also appropriate for sending congratulations to newlyweds, graduates, Texans, and new mothers.

"Pale Pink Roses" Pale pink roses connote grace, gentleness, and gratitude.

"Light Pink Roses" A joy to behold, light pink roses express fun and happiness.

"Deep Pink Roses" Deep pink roses say "Thank you." They have also come to be associated with the fight against breast cancer.