Kraft apparently has taken a new method of marketing its products.
The company's new Zesty Italian Dressing campaign features an extremely well-built man lying naked on a picnic cloth arranged strategically over his body. “Silverware optional—Let’s get Zesty" serves as its tagline.

A Kraft spokesperson told Yahoo! Shine, “We wanted to recognize our consumers as more than just moms, but also as women and give her a campaign that has her view Kraft salad dressings in a whole new way."

The brand has approached this kind of method but so far, it has received mixed reactions. While some call it creative there are others who are utterly disgusted by it. What do you think?